Case study 2

1. include company that produce film-
   Illumination, Universal pictures, and illumination Mac  Guff

2. Budget-
   $74,000,000

3. director, producer, writer-
   Director: Kyle Balda, Pierre Coffin.
   Producer:  Janet Healy, Christopher Meledandri
   Writer: Brian Lynch 

4. where company is located-
   Universal City, California family company of Comcast

5. main cast-
   Sandra Bullock - Scarlett Overkill
   Jon Hamm - Herb Overkill
   Michael Keaton - Walter Nelson
   Pierre Coffin - The minions

6. location of filming -
   Illumination Entertainment and distributed at Universal Pictures

• Distribution:

1. List the company if its different from the producer

   Illumination Entertainment distributed by Universal pictures

   
   

2. when the film was released?

   Despicable Me was made in July 9, 2010

3. how long was it released for, where it was released?

   From July 9, 2019 to now, it is released in Illumination Entertainment Universal Pictures

4. how much money was made domestically & internationally, how did they release the movie after it debuted in theaters?

   
   

   Domestically made : $336,045,770

   
   

   Internationally made : $823,398,892

• Marketing:

1. How was the film marketed? BE SPECIFIC

1. ex. Trailers, press junkets, social media campaign, etc.

2. more examples: Press releases, advertising campaigns (trailers & major characters featured in other commercials, magazine & newspaper ads), merchandising, interviews, film posters, 3D displays, social media, etc.

2. How much money was spent on marketing? (If mentioned)

   593 Million was spent on marketing Despicable me

3. Did they collaborate with any other companies? ( cross promotion?/ convergence)