Case Study 1
After (2019)
include company that produce film,
budget - $14,000,000
Director: Jenny Gage
Producer: Mark Canton, Jennifer Gibgot, Aron Levitz, Dennis L. Pelino, Courtney Solomon, Anna Todd,Meadow Williams
Writer: Anna Todd,Susan McMartin, Tamara Chestna, Jenny Gage, Tom Betterton,where company is located - Beverly Hills, California
Main Cast -
Josephine Langford as Tessa Young
Hero Fiennes Tiffin as Hardin Scott
Selma Blair as Carol Young
Inanna Sarkis as Molly Samuels
Shane Paul McGhie as Landon Gibson
Khadijha Red Thunder as Steph Jones
Pia Mia as Tristan
Samuel Larsen as Zed Evans
Dylan Arnold as Noah Porter
Jennifer Beals as Karen Scott
Peter Gallagher as Ken Scott
6. Location of filming - After was shot in Atlanta, Georgia, USA. Filming locations included Emory University and The Howard House. Emory University.
1. When was the film released?
April 8, 2019
2. How long was it released for, where it was released?
About 2 weeks since it wasn’t mentioned on web, It was released in Los Angeles, CA
3.how much money was made domestically & internationally, how did they release the movie after it debuted in theaters?
12.1 Million Domestically and 57.6 Million internationally in a total of 69.7Million.
How was the film marketed? BE SPECIFIC
The film “After” is marketed after One direction’s fan base, especially Harry styles because the whole novel is based upon a fan fiction book written by Anna Todd and it specifically targets young teenage girls because of their liking of this certain niche already so it would almost be guaranteed that a specific amount of people would watch this film just solely based on the fact that it was about Harry styles. This novel also had around 1.5 billion reads on the App called Wattpad and tens of millions of copies of books that are sold in more than 40 countries.
How much money was spent on marketing?
The team spent approximately 4 million on the marketing of after.
Did they collaborate with any other companies? ( cross promotion?/ convergence)
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